Dr. Pepper.

We created the first urban advertising campaign for Dr Pepper. It was all about not following the crowd, and having that decision pay off. Just like choosing Dr Pepper instead of Coke or Pepsi. The campaign included a :30 TV commercial which featured Laila Ali and aired during the Super Bowl pre game show. It also featured other African American sports and pop stars in 2-page spread ads inside magazines such as Vibe and Blaze. Lastly, we delivered several million free book covers to inner city schools using our own design and inspiration featuring the words and likeness of Martin Luther King.