Cobra Golf.

Cobra wanted to get the word out on its new 9 Points Face Technology which delivers more consistent distance across the entire face. The technology gives you more chances to hit a great feeling shot with more power, while keeping it in play. The challenge was to let our target know it’s like having 9 sweet spots across the face of each club in an interesting, relatable, and memorable way. This was a group project that also involved TV/Web video executions with the always entertaining David Feherty.